What we collect
When you sign in with TikTok, we receive your public profile information (username, display name, avatar) through TikTok’s official OAuth API. We also store your email address if you provide one, and usage data within HeyLove (scheduled lives, generated images, group membership, saved ideas).
What we don’t collect
We never see or store your TikTok password. We don’t collect location data, contacts, or browsing history outside of HeyLove. We don’t use tracking pixels from third-party ad networks.
How we use your data
- To provide and improve HeyLove’s features
- To personalize your experience (idea suggestions, trending topics relevant to your niche)
- To send you notifications you’ve opted into (live reminders, schedule changes)
- To process your subscription through RevenueCat and your payment provider
AI and your data
HeyLove uses AI to generate ideas, images, and recaps. Your personal data — your content, analytics, group conversations — is never used to train AI models. The AI features use general models. Your data stays yours.
What we share
We don’t sell your data. We share data only with service providers that make HeyLove work (hosting, payments, email delivery) under strict data processing agreements. We don’t share your data with advertisers.
Analytics on our website
Our website (heylovehq.com) uses Google Analytics to understand how people find and use it — which pages get visited, where visitors come from, what device they’re on. It sets cookies and shares that usage data with Google. We use it the plain way: to see what’s working, not to target ads or build a profile on you. We don’t sell this data, and we don’t connect it to your HeyLove account. If you’d rather not be counted, Google’s opt-out browser add-on turns it off.
Data retention
Your data is stored as long as you have an account. If you delete your account, we delete your data within 30 days. Some data may be retained in backups for up to 90 days, after which it’s permanently deleted.
Children’s privacy (COPPA)
HeyLove requires users to be at least 13 years old. Users under 18 receive enhanced privacy protections: minimal data collection, no AI training on their data, and parental notification as required by COPPA regulations effective April 22, 2026.
Your rights
You can export your data, correct your information, or delete your account at any time from within the app. If you’re in California, the EU, or another jurisdiction with specific privacy rights, those rights apply and we honor them.